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The Wild West World of Esports

The stigma associated with being a gamer is over. The taboo that comes with staying at home on the weekends to compete in a Battle Royale with 100 friends from across the world is behind us. Sharing in the joy that comes from enjoying a virtual concert with more than 10 million attendees is the new norm and will come to be expected from future generations.  What happened? Why did ESPN put “Ninja” on the…

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The Difference Between Color Correction & Color Grading

In the post-production process, color is done through color correction or color grading, but color correction and color grading are, in fact, different. Color Correction Color correction refers to the process where each clip of footage is altered to match a consistent standard of appearance. Basically, correcting problems of the underlying image by balancing out the colors, making the whites appear white, the blacks appear black, and making sure that everything is even. The goal…

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10 Things You Should Never Do on a Production Set

It takes an army to complete a production. And, just like any well-organized military force, on set, every person’s role is important. If you do your job correctly, you are contributing to a work of art that will wear your name in the credits like a banner of success. But, if you participate in one of the party fouls listed below, you could potentially cause a problem that could jeopardize the integrity of the project….

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Storytelling on Steroids: Four Ways to Make Your Next Video Production Pop

With so many businesses and brands all competing to be heard, striving to leave a lasting impression can often feel like an uphill battle. Visual storytelling is a powerful way to connect with your customers, employees, and stakeholders as you work to build an emotional connection. Why Use Video? “Quality production that engages directly with the viewer is the name of the game when it comes to communicating your story.” Video production has always played…

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