Blog

Storytelling on Steroids: Four Ways to Make Your Next Video Production Pop

With so many businesses and brands all competing to be heard, striving to leave a lasting impression can often feel like an uphill battle. Visual storytelling is a powerful way to connect with your customers, employees, and stakeholders as you work to build an emotional connection. Why Use Video? “Quality production that engages directly with the viewer is the name of the game when it comes to communicating your story.” Video production has always played…

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Case Study: PXG Hot Rod

The new campaign for PXG Drivers is fascinating! Thanks to BIG YAM The Parsons Agency, we were able to bring together the best of two worlds: golf and muscle cars. Pre-production: Throughout the pre-production process, it was important to come up with ideas that would have an impact in broadcast and social media to help promote the PXG Drivers as top-notch drivers with unmatched performance. With that purpose in mind, the agency came up with…

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Creative Block and How to Beat It

Oil Painting by Ron Sussman We are blessed to be able to make a living doing something creative. But having to be creative on the spot is not always an easy thing. Sometimes you get blocked, stuck or just burnt out. It happens to every creative person. We have all heard of writer’s block, but the same thing happens with other artistic disciplines too. One of the things about editing is it can be difficult…

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When Life Gives You Lemons

Imagine this: Production planning has been six months in the making. It’s now two days before the shoot. The crew has confirmed, the talent wardrobe is set, the client is anxious and excited to see their dream come to life, and then the phone rings. I’m in the middle of a meeting and I still, somehow, feel the need to step out and answer. “Hello?” “May I speak to Brett Coleman?” I start to think…

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