Blog

The Magic Behind ADR in Video Production

Let’s face it, recording sound can be tricky, especially when you’re doing it during video production. If you’ve spent any time on a set, you know that capturing perfect audio can take a lot of time, energy and re-recording. And when you factor in the inevitable noise from staffers, generators and unexpected environmental sounds, the process only becomes more challenging. When the best of efforts and intentions don’t pass muster, you then have to re-record and sync the audio in post-production, a painstaking process. Here at SNEAKY BIG, we offer the latest in audio technology – Automated Dialog Replacement, or ADR. Read on to see how we can help you reclaim your audio. What is ADR? Originally referred to as “looping,” ADR is the process of re-recording your audio in a quieter, more controlled environment, typically in a recording studio. Basically, an ADR session consists of an actor studying a…

Read More

Scoring Big in Sports Production

With a deep roster of capabilities – spanning from video production and live broadcasting to original productions and animations – SNEAKY BIG can go full-court press on any project that comes our way. SNEAKY BIG has a solid track record in sports production, having worked with the Arizona Coyotes and PXG for several years. This year the team upped the ante with new sporting partnerships. We’ve rounded up an overview of some of our favorite sports projects and shared a little about what made them so special. Alliance for American Football SNEAKY BIG joined forces with The Alliance of American Football as the official studio home and production hub for games and commentary.  All the pre, post and halftime shows were hosted from our Scottsdale, Arizona studio. The team managed various levels of production for the live broadcast of games. Utilizing the power of fiber connectivity, SNEAKY BIG was able to…

Read More

Top Video Marketing Trends We Predict for 2020

In the past decade, video marketing has become a crucial component in business marketing strategies. According to Hubspot, 85 percent of digital marketers use video as a front-running marketing tool and 99 percent of those digital marketers will continue to prioritize video in 2020, either increasing or maintaining their video budget. To sum it up, video marketing isn’t going away anytime soon – it only continues to gain momentum. From 360-degree video to social media stories, we’ve rounded up the top video marketing trends of 2020. Optimizing Your Video Stand out from the competition by implementing search engine optimization (SEO) into your video marketing strategy. An important step to ensuring your content gets noticed, optimizing your video will make it appear higher on search engine results and get served more frequently to your target audience. Creating original thumbnails and adding relevant keywords, tags, titles and closed captions are all great…

Read More

2019 Year in Review: Top 5 Blockbusters

2019 was a massive movie year, especially in the comic book world. In fact, according to Forbes, the Marvel Cinematic Universe earned more than $5 billion in revenue worldwide from its three major box office hits. From “Avengers: Endgame” to “The Lion King,” here are the top five blockbusters of 2019. And just in case you’ve been living under a screen-free rock, we didn’t disclose any plot spoilers. Avengers: Endgame Photo Credit: IMDb Earning a whopping $350 million in its opening weekend at domestic box offices and $850 million in its entirety, “Avengers: Endgame” takes the title for the highest-grossing film of 2019. In the sequel to “Avengers: Infinity War,” the Avengers assemble once again to combat Thanos, reverse his devastating actions and restore balance to the universe. The star-studded cast includes Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Paul Rudd and many more. The Lion…

Read More