Send It

Matthew Kinnebrew / 10.10.2018

The craft of video editing caught my attention about eight years ago when I pleasantly stumbled upon iMovie. Editing was just a hobby for me in the beginning. That changed while watching TV during a holiday break, where I started to notice the edits in the shows and commercials and told myself, “I know, I can do that.” Immediately after that, I had to ask myself, “OK, but how do I do that?” That’s when I made the decision to learn how to edit well enough to make nationally recognized content. 

Early in my career I edited promos for farmers markets, highlighted athletic events, and edited local commercials. My only aim was to make good content that benefited the community. During this time, I refined my editing skills. From learning storytelling concepts in the classroom to learning editing techniques in the field, there has always been something to discover. Understanding the tools and concepts like the grammar of film, masking, and how to organize workflows are all essential, but applying these skills is where I have learned the most. The most notable skills that I am still improving upon today are patience and confidence. These two skills have not only helped me become a better editor but have also allowed me to enjoy the editing process even more.

Byron Browne Commercial Outtakes Social Media Spot

My patience has grown quite a bit in the past year, but I still have to continuously remind myself that “it takes what it takes.” Looking through and logging 10 hours of footage, syncing that audio, sorting the footage into bins, and making selects should not (and cannot) be rushed— and all of that is before making the first cut! I’ve noticed when speeding through the pre-editing process that I tend to paint myself into a corner. I create an edit that is predictable with lackluster shots. Taking the time to build out and log a complete series of selects, allows me to see the possible perspectives that I can bring to the cut.

Make-A-Wish Music Video Behind the Scenes Video

Often when I’m editing, I run into gaps of information. This is where confidence plays a role.  Sometimes a spot needs additional text or sound design. There are several ways to address issues like this, and over the years I’ve become better at knowing when something is missing and finding a solution for the cut. Even so, not every solution works as well as it needs to. When I come across a challenge like this, it becomes necessary to show someone. An objective critique is one of the most valuable processes for an edit. Even when I am making a personal edit, I make sure to share it with someone.

I’ve always had an uneasy feeling when sharing my own work. Now, I gather of all the confidence I can muster up, and I send it. As Shia Labeouf once said, “DO IT!”  No matter how many tutorials I watch, I learn best by doing and I learn even more from sharing.

Matthew working on “Browne Law Group: No BS Commercial“.