Storytelling on Steroids: Four Ways to Make Your Next Video Production Pop

David Sinuk / 5.15.2019

With so many businesses and brands all competing to be heard, striving to leave a lasting impression can often feel like an uphill battle. Visual storytelling is a powerful way to connect with your customers, employees, and stakeholders as you work to build an emotional connection.

Why Use Video?

“Quality production that engages directly with the viewer is the name of the game when it comes to communicating your story.”

Video production has always played a valuable role in storytelling, yet now more than ever it can further elevate your business and your brand. From external branding campaigns, social media posts, and testimonials, to internal employee communications, training opportunities, video blogs and more, video can take your messaging to new heights.

With a well-executed production, you can take full advantage of the many outlets available to showcase the finished product. During the planning stages, consider multiple uses for the footage that will be captured. That way, you’ll have access to a full array of assets for future needs, both anticipated and unanticipated, helping to maximize your time as well as your budget.

YouTube alone accounts for over five billion video views per day. Quality production that engages directly with the viewer is the name of the game when it comes to communicating your story, ultimately putting the odds in your favor when it comes to standing out from the crowd and being remembered.

Make the most out of your next production by following these tips. This ensures that both your message and your overall production will “pop.”

1. Compelling Content

“Engage with the viewer in a sincere manner. Be clear and concise, keeping in mind that less can be more.”

Whether your talent is internal members of your team, a paid spokesperson, or professional actors and actresses, be genuine and speak from the heart. Engage with the viewer in a sincere manner. Be clear and concise, keeping in mind that less can be more.

As you think about your project, be sure to have a plan and do your best to stay focused throughout (allowing for some flexibility and wiggle room of course). Some longer messages, or messages filled with a larger volume of facts and figures, are sometimes best edited down and shared in smaller pieces, or segments. Consider this option early on, as it will help everything flow better throughout the production process.

2. Quality Production

SNEAKY BIG production with Santy, 2018.

With so many videos streaming across screens of all sizes, all competing for our attention, it’s a no-brainer that quality speaks volumes when it comes to building credibility, trust and of course getting your unique message through to the viewer.

Partnering with a professional production company ensures that your project meets (and ideally exceeds) your expectations. SNEAKY BIG knows a thing or two about quality and creativity, and those are not just buzzwords to be tossed around lightly. We know the value of doing things right, along with a creative twist when the opportunity allows. From making sure the best staff and crew is utilized for each project and it’s unique needs, along with the latest and greatest equipment and state-of-the-art facility to bring it all together, delivering a final product that clients are proud of is the number one priority. A little extra attention during the pre-production phase can go a long way in making the most of both your message during the actual production itself.

3. Show and Tell

“A well-planned production offers you the opportunity to utilize both video and audio components within the storytelling process.”

A well-planned production offers you the opportunity to utilize both video and audio components within the storytelling process. Early on in the planning process, consider how your finished project may come across to potential viewers who only hear your message while multi-tasking, are otherwise distracted or others who may only see your message because they have their audio muted (as is often the case with social media). By successfully incorporating the power of both sight and sound, you maximize opportunities to interact with viewers regardless of their viewing environment. This increases your chances of leaving a lasting, memorable impression.

4. Have Fun!

“Don’t take yourself or your content too seriously.”

Don’t take yourself or your content too seriously. Sure, some topics are more delicate than others, but when the opportunity presents itself, considering incorporating a bit of humor to help tell your story. In general, we tend to feel more comfortable and connected to a company or brand who appreciates and utilizes a good sense of humor. It shows that they understand their viewer while reinforcing the emotional ties that an effective video production strives for.

As the avenues to showcase your video continue to expand, so do the opportunities to highlight your company, brand or product. Limited only by your imagination, you too can harness the power of effective video production that is sure to “pop!”

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